You got to sell, sell, sell, sell
Generate Business Sales leads
Ideal Adverts help define and implement your customer-centric sales process, encapsulating the most successful sales approach and techniques to improve sales and ultimately, increase revenue. Only through helping sales organisations define a repeatable, scalable sales process, can true sales success be achieved. Ideal Adverts has helped thousands of sales organisations worldwide not only meet their sales goals, but exceed them.
We map out their journey with you and ensure that it is delivering the sort of information, education, support and advice that has them coming back to get the best information to the problem you solve for them. We call this customer centric marketing. Ideal Adverts plan out each touch point with your customers to ensure they move through their journey with you to be life-long customers and if they opt out, then they probably weren’t a great match for the services and the products you offer.
Marketing in action are marketing activities that align to the customer journey. Pushing and interrupting customers no longer works. Customers are actively seeking information to assist them to make better decisions. Our role is to make this easy with your business.
Customer-centric communications marketing although less espoused, is the ideal marketing approach for small business seeking to generate B2B leads. This marketing strategy is as its name says, focuses on the needs and wants of the customer, and not about what the person doing the selling wants its sales prospects to buy.
Nahim Choudhury, Founder & CEO of Bright Marketing Ideas Group
Delivering the customer experience
You are always competing for your customer’s mindshare. In order to successfully gain their attention, your communication must demonstrate that your focus is on them. This requires an understanding of their needs a “buyer-centric” approach to demand generation.
Customer Centric Marketing is all about creating a brand and a culture that focuses on the customer. All decisions are made in light of what is best for the customer, but not just any customer, your ideal customer. You can only create a delightful, “wow” experience for the customer if you create touch points for the customer to feel your brand along their journey with you. These touch points should be deliberate, tweaked, measured and everyone in the companies responsibility.
Today’s Sales; Tomorrow’s Growth
The way people seek information has changed. Customers no longer wait for a sales person to call to get information about a product that may help them do their work better. In fact, they may no longer even visit your company website as the first stop in their buyer search. They look to social media and content sharing for information to frame their decisions.
Ideal Adverts will help you profitably manage and improve their customer’s experience, develop compelling new value propositions and organise their business and culture in a customer-centric way.