Fresh new approach
Our approach is simple! We like to consider ourselves as an extension to your marketing department, and with this intimate but professional approach we treat their marketing budget as if it were our own.
BMIG brings a personal and effective approach to every project we work on, which is why our clients love us and why they keep coming back.
Our approach follows a four stage process:
STEP 1: CONSULT BRIEF/ MARKET RESEARCH
Every project is unique and requires a thorough appreciation of your business, markets, customers, competitors and your individual circumstances.
We listen to your needs, understand your company and its marketplace and use this knowledge to inform strategy and marketing planning.
STEP 2: RECOMMEND STRATEGY/ REACH & CONVERT TARGETS
We then turn the information we gather into an actionable marketing plan with clear objectives, outcomes, budgets, timings and responsibilities.
So for example if you need;
• to acquire new customers
• to retain or do more business with existing customers
• to build brand awareness or your current brand
• to develop a new corporate identity; or
• to launch a new product or service
STEP 3: ALL ABOUT THE MARKETING - EXECUTE/ CONNECT/ ENGAGE
With the plan in place you are ready to go.
We’ll then create a brand that travels across all media channels. A look, a tone, a behaviour that’s indelibly branded and instantly recognisable.
We know that marketing works best when it is joined up and each activity builds and supports itself.
The marketing activity we develop ensures this is achieved in a structured way.
STEP 4: EVALUATION/ RESULTS (ROI)
We exist to help our clients grow their business. That’s why we have turned measuring the effects of our marketing into our USP! Before we even start developing creative work we agree commercial objectives with our clients.
Together we define exactly what success will look like. Then we measure your campaign’s performance against agreed metrics.
This might be anything from brand awareness to unique visitors on your website – or open rates on an email campaign.
Evaluating marketing activities on a regular basis is the only way to improve.
Talk is cheap but failed marketing campaigns are expensive so we’ll spend time with you reviewing the effectiveness of campaigns against your objectives and fine tune any future marketing activity.
SIMPLY TRUST US FOR ALL YOUR MARKETING NEEDS
Simply working this way means we can stay agile and adaptable on any kind of brief to help create campaigns.
Creating bright marketing ideas that move people towards your products and services.
BMIG tries to redefine product and service experiences by building brand equity for our customers; please contact us to look at our portfolio and chat about our work that have made a positive impact to our clients.
